Excited to join the MBA case study style webinar on WeWork tomorrow from Scott Galloway (Prof Galloway, NYU) and Section 4. The balance between visionary storytelling (Amazon), willing a company to success through reality distortion fields (Tesla, Apple) and fraud (WeWork) is fragile. Paraphrasing Prof Galloway, the Characteristics of a Bold Vision include:
- Aspirational – must be compelling. Shareholders and Stakeholders want to go there with you;
- Believable – must have substance. Is it conceivable, achievable, doable;
- Does the company (or you, if creating an individual vision) bring unique assets or resources to deliver on that vision.